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About Us

Horse Breeding Management, made simple. 

PFERA Inc was founded in 2017 by Lisa Pfister. She is an avid horse breeder and engineering graduate looking to innovate in the equine reproduction industry. 


The FoalPoint System was created and tested through collaboration with horse breeders, veterinarians, and software developers. The goal was to create a simple, but effective solution for managing the breeding process from start to finish.


We pride ourselves in creating science-based solutions backed by research.


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