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  • Writer's pictureThe PFERA Team

FoalPoint goes East!

This past weekend we flew out to Prince Edward Island to present FoalPoint at two events so we thought we'd give everyone a recap.

Our first stop was the "Breeders Sessions" we were invited by Kent Oakes and the sessions were hosted by the Atlantic Standardbred Breeders Association at Red Shores Racetrack. The Breeders Sessions are a a few days of presentations and speakers on topics about the Standardbred racing industry and breeding. We had the opportunity to speak with PEI Standardbred breeders about how technology can be used in their breeding operations. We explained to breeders that the FoalPoint software is user friendly and designed for practical use in the barn by breeders. We also spoke about some potential opportunities for government incentives to help breeders bring more technology to their operations, similar to other agriculture industries.

Atlantic Standardbred Breeders Association: Red Shores Race Track

Our second presentation was the AGM for the Canadian Hanoverian Society. Our CEO, Lisa actually began the PFERA Inc. research with help from Atlantic Hanoverian breeders. It was a pleasure to return to the province of PEI and present the FoalPoint system, made possible by breeders granting us access to their mares. We were also asked to speak a bit about the use of social media and search engine optimization when operating a business, to help Hanoverian breeders reach their clients. We gave a few tips and tricks and encouraged breeders to keep updated content on their websites and use as many channels as possible. We hope everyone gained something from our chats and went away with a few ideas of their own!

After candid discussions about the challenges they face and the areas they would like to improve upon, we were able to show Hanoverian breeders how FoalPoint can help them run their breeding operations in an efficient way and create a clear path for success. Aside from those local to PEI, Hanoverian breeders from Ontario, Quebec and Nova Scotia attended the AGM. We are very excited to see all the new breeders on FoalPoint after this weekend.

Don't forget that account set up, creating mare profiles, and adding historical records are all tasks we take care of when you join FoalPoint! Just let us know and send your records in, we are always happy to help.

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